My professional expertise

Digital Designer at Konfío
(Financial Institution)

2021 - 2022

• I was involved in the design of materials for the digital and OOH campaign of Credit called "Breathe".

• I designed emails with Salesforce Marketing Cloud.

• I developed a Commercial Portal with Brandfolder platform, a space that contained all the tools and sales materials for the commercial team. With InDesign and Brandfolder I created templates that helped make the personalization of communications, flyers and digital business cards more scalable and trackable.

• I was in charge of the design of materials and maintenance of the e-learning platform (TalentLMS).

• I generated visual materials for Konfío's website, Social Media, expos and events with commercial alliances.

Marketing Communications Manager at KANTAR
(Market Research Agency))

• I was part of the Creative Services team, which at the regional level was responsible for generating visual materials and improving the design (presentations, reports, infographics, Books, communications, invitations, etc.) which were sent to customers or used in internal or external events. In 2020 we increased the sale of videos and infographics by 70% and managed to increase by 100% the registration of clients and prospects to the webinars we generated.

• I supported the logistics and design of materials for the internal and external events of the company, thanks to my organization and control of the client registration was able to give adequate monitoring and leads generation, which helped to calculate more accurately the ROI of the campaigns.

• I specialized in the planning, execution and monitoring of both internal and external digital campaigns. I was responsible for reporting campaign tracking and Lead generation through the website with LatAm Marcoms Leads.

• I collaborated in public relations studies generating infographics, banners for Social Networks and Books that were shared with press and
  customers. The objective of this type of studies was positioning the brand.

• In 2019 I received the "Be the Best" recognition, which is awarded annually to the best employee in Kantar Mexico.

Art Director at Business Instinct magazine
(Business-themed magazine))

• I was involved in the entire planning, conceptualization, design and development process. During the publication of 10 issues of
  that magazine.

• I helped in the definition of the workflow, which allowed to speed up the process of calendaring and generating the contents.

Social Service in the Editorial Coordination of the National School
of Plastic Arts
(Currently UNAM Faculty of Arts and Design))

• I designed covers of books, posters and other communication media.

• In 2013 I was in charge of editorial design for the reprinting of the book "The Posthuman Body" by Ivan Mejía R.

Designer and Community Manager at AUROM
(Business Consultants)

• I generated visual materials that were used to send information to customers and prospects.
  I was in charge of the generation of content and management of Social Networks in order to position the brand. During my time, I managed to increase the number of followers on Facebook by 40%.